Social media is a quick way to encourage enrollment onto your product-specific or lifecycle journey simply by including your form link or QR code. Social media posts provide visibility to a large range of audiences from those considering a purchase to those actively using your product. Since social media is easily accessible, develop a regular cadence of posts to educate, engage and eventually enroll contacts onto your product journey.
How do I sign up contacts using social media?
You can easily and quickly extend the reach of your journey by including the link to your form in social media posts. Click the “Copy” button under Form details and add it to your favorite social media platform. It is that easy! The form link will gather the information and consent needed to start on your journey, which ultimately means it will start them on a wonderful product experience.
Crafting the right journey
When trying to sign people up using social media, you'll need to consider followers that have not bought your product already. It's easy to do and we've got a bunch of ways to account for them. 1. You can make sure you've got a lifestyle journey instead of a product-specific journey (or a hybrid). Lifestyle journeys look at the wholistic perspective and help the customer with adjacent topics. Lifestyle journeys could convert a follower to a product owner. Be sure to include a QR code or form link in your posts so interested consumers can take the next step in their purchasing journey. 2. You can tell people when signing up it's for people who've already bought the product and consider including some sort of giveaway or discount to those who sign up through social media. 3. You can try to sell your products off at the start of the journey. Produce captivating social media posts, which clearly state the reason a new product owner or existing product user should sign up for your product-specific journey.
Examples
Social media posts differ per platform, so feel free to adjust this as needed.
- 🌟 Giveaway alert! 🌟 Anyone who signs up for this journey in the next 7 days is automatically entered to receive a free bag of homemade probiotic treats!
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