QR codes are a fun and easy way to increase the number of contacts on your product journey. QR codes, which stands for Quick Response code, are best used in situations when you are unable to send a link easily. QR codes are scanned using a mobile device and bring the user directly to a website, which in our case is the form created specifically for your product journey.
Consumers scan the QR code, add their contact information and before you know it, a new contact is on your product journey.
QR codes are versatile. They can be utilized in pre-sale and post-sale marketing, communication and education. Simply, include a QR code on promotional posters, packaging inserts or support documentation to quickly spread your product reach.
When should I use a QR code?
QR codes are a great resource for brick & mortal retail stores with applicability for pre-sale marketing such as providing information on a new product and its optimal use. They also work great as an after sale option to educate, engage and retain the customer.
Pre-sale
- Whether you have your own store or if your product is sold through other retailers, you can include signage with a QR code near your shelves or at the register to get people opted-in.
- Add QR codes to promotional posters, flyers or newsletters
- Ask customers in person to sign up using your QR code
Post-sale product care, education and enjoyment
- Include a fun QR code postcard or flyer with shipments.
- Insert a QR code (or replace an existing one) on your product packaging with a compelling call-out to entice customers onto your journey.
- Ask customers in person to scan your QR code when checking out and print the QR code on the receipt
Examples
There are a million different places to include the forms. Here’s a few of our favorite ideas.
- Printed directly on your product packaging
- At the top of your support documentation
- Special promotional poster for your product in a store
- On an insert included with shipment
- Add to flyers and newsletters
- On a poster displayed at checkout at brick and mortar retail stores
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