Email lists are a great way to add contacts to your journey. Adding a link to your Blustream form in your typical email campaigns can generate additional contacts. The form link is an easy way to include a compelling call to action. Be sure to include the reason why your customers should join a journey and the value they will receive in return.
When should I use email?
There are various points along your customer’s journey where you can add your form link to emails in order to promote your unique, personalized product journey.
If you sell through ecommerce, consider adding a form link to your post-checkout email or feedback emails. You can also utilize the delivery day email as an opportunity to present your form link. For example, “Your (product) is expected to arrive today. We want you to have a quick easy set up for your (product) so click here to get started on our product journey.”
Alternatively, blogs, newsletter and email campaigns are a great resource to utilize for products that are sold in brick and mortar retailers. A quick form call out in an email, blog or newsletter will build awareness of your product journey and show customers that you hold their product ownership experience in the highest regard.
Examples
Email campaigns
Add a hyperlink to your form with any customer email campaigns you already have set up. Include the link in a quick call to action.
Post-checkout email
Here are a few examples on language you can use to get customers to sign up via an email. Make sure you tweak them to fit your brand and value-prop!
- Click here if you want education, tips and tricks on using your (product). If you stay on for 30 days, get a 10% off coupon!
- We want you to have the best experience unboxing your (product). Please select this link to sign up for a personalized product unboxing guide.
- Giveaway alert! We have an exclusive journey just for your (product). Sign up to recieve texts on how to properly use and store it and guidance on knowing when to reorder. Anyone who signs up in the next 7 days is automatically entered into the giveaway!
- Click here if you want education, tips and tricks on using your (product). We will extend our typical warranty by (time) when you participate in your personalized journey!
Review email
Before asking a customer for a review, consider promoting your product journey to ensure your customer is using your product correctly and getting the most value out of it.
- We are so glad you purchased our product! Please consider joining our personalized journey that provides tips and tricks on how to best enjoy your (product). There is an opportunity to leave us a review within the journey so we can receive your feedback!
Delivery day email
- It’s here! Do you want help unboxing your (product) for the best experience? Sign up for digital instructions and advice.
- Your (product) is expected to arrive today. We want you to have a quick and easy setup experience so click here to get started on our journey through text messaging.
Blogs/Newsletter
- Do you love owning your (product) but want to know more about how to best care for it? Click here for your personalized journey.
- Do you want to know more about how you could use (product) in your life or why this is beneficial for you? We crafted a product journey through text messaging that will provide education, tips and usage guidelines.
Email campaigns
Add a hyperlink to your form with any customer email campaigns you already have set up. Include the link in a quick call to action.
- We have a wonderful product journey just for our (product). It is a text message journey to teach you about the product, how to properly use it and guidance on when to reorder
- Owning a (product) can be rewarding yet challenging. Click here to join a product ownership journey that will provide (lifestyle) education, recommendations and fun tips so you can thoroughly enjoy your (product).
Emails are a great way to sign up customers. Don’t forget to include the invitation in multiple places to maximize your sign up rates.
Powered by