There are multiple ways to add contacts to the Blustream platform to extend the reach of your product journeys. We have outlined strategies to enroll customers at various moments that match your product and business. Companies that use multiple methods, in conjunction, have the best success for adding contacts and realizing the full value of Blustream. Read on for the best practices and how to select the most effective strategies that align with your product and business.

Picking out your methods to get your customers to sign up is easy. Before we dive in, check out these examples.

Other ideas include…

Blustream forms are a tool we developed to gather contact information and SMS consent for your consumers to start your product journey. Forms can be shared with your customer via a link or QR code. A form link can be included in emails, blogs, social media posts or embedded on your website. QR codes can be added to packaging, shipping inserts, signage in stores and even checkout receipts.

In order to determine when you should invite users, we need to understand the use case for your journey. This breaks down to a few questions.

Are you selling direct to the customer?

If so, you have plenty of options. Easiest is adding the signup for to a newsletter that goes out, or to the delivery day email. Additionally, connecting to an ecommerce integration is a great and easy way to signup customers.

If you’re not selling direct, using a QR code on your packaging or a shipping insert are great ways to encourage signups.

Are you selling in person to the customer?

If so, customers are very likely to sign up if you share a QR code and ask them to signup when checking out. We’ve found customers are excited to get more info about the products they’ve already chosen to buy.

If not, we recommend using QR codes on your packaging or on a shipping insert.

Do you have a website?

If so, adding a form to signup when a customer launches your website. You could also integrate into your ecommerce store to ask people to opt in on checkout.

Do you have a social media following?

Social media is a great place to get people to signup. Note, that this will attract customers who have not purchased products yet, so either make it clear that the journey’s purpose is for a specific product, or connect the form to a lifestyle journey that applies to anyone.

Lots of potential buyers seek out a coupon, sale or good deal. Incentives can motivate your customers to sign up for your product journey. It is important to make the value clear to your customer. The primary purpose of the journey is to build trust with the customer, not to sell them more products.

One incentive to consider is providing an extended warranty for those users who sign up and go through your journey. Coupons can also be offered inside the journey, so don’t forget to tell people when signing up that there are coupons if they sign up! If you have an existing loyalty program, provide journey information and journey access for those users already in your loyalty program. Incentives can also be utilized within the loyalty program when users participate in your journey. When you are trying to grab some extra attention and draw customers to sign up for your product journey, consider adding an incentive.

In addition to the strategies previously noted, APIs can be utilized to add contacts to your product journey. APIs are great for point of sale integrations and other ecommerce platforms. Blustream has an API suite that lets you import and export contacts automatically along with your customer’s responses. Please contact us for more information on our APIs.

We hope this information provided overview of various strategies to add contacts to your journey. There are additional in-depth help articles about specific strategies to adding contacts so peruse those also. Please feel free to reach out to us if you have a niche situation or question that you want to discuss for other ways to add contacts to the platform.